Mastercard launches “Thank the Fans” campaign to celebrate 2020 League of Legends World Championship finals

As the first global sponsor for League of Legends esports, the financial services company Mastercard has announced a new campaign called “Thank the Fans”, which will bring forth the release of ‘some awesome digital #Priceless experiences for Mastercard cardholders’ on the finals day of the LoL World Championship.

All games for this year’s LoL World Championship have been played in the city of Shanghai, China, and the finals will be held at the brand new Pudong Soccer Stadium as its inaugural event, on October 31.

The opening ceremony for the competition precedes the action and is scheduled to be presented by Mastercard, who will debut the introduction of a series of Digital Priceless Experiences, which range from merchandise to Riot Points (RP) bundles.

The whole “experience” features pro players, streamers, and on-air talent, a special capsule collection created in partnership with Riot Games and CLOAK, and the limited release of RP.

The campaign has been introduced to commemorate the tenth anniversary of League of Legends esports and a means to show appreciation for the fans and global community of the game, who have contributed to elevating the esport to its heights today, hence the name “Thank the Fans”.

“When Mastercard delivers experiences that people are passionate about, we see unequivocal joy and excitement among our consumers, and the passion League of Legends esports fans have for the game is undeniable,” said Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard.

“I’m excited to celebrate the 10-year anniversary of the esport by thanking the fans, players, and shoutcasters by curating once-in-a-lifetime opportunities. This sport brings people of different backgrounds and ages from around the world together through a common interest - and that is priceless.”

The campaign’s digital priceless experiences will begin launching on Priceless.com on finals day, October 31 from 5am CT. New experiences will be unveiled hourly for 10 hours and will be available on a first-come, first-serve basis.

“Thanks to the support of Mastercard and their Priceless platform, we’ve been able to elevate the game and competitions for fans around the world,” said Naz Aletaha, Head of Global Esports Partnerships and Business Development at Riot.

“The power of partnerships, like the one we have with Mastercard, allows us to expand our reach and enhance the connection with our community.”

The special capsule collection designed in partnership with Riot Games and gaming lifestyle brand CLOAK features a signature cloak, long sleeve t-shirt, duffel bag, and puzzle, with its design being inspired by World’s 2020’s “Take Over” campaign, and each item costing $10 subsequently.

The Mastercard capsule collection. (Image Credit: Priceless)

Popular Twitch streamer and League of Legends content creator Pokimane is seen modelling the signature cloak above. (Image Credit: Priceless)